The Museums as Progress Report
The Progress Report is a newsletter for museum professionals that’s serious about audience progress but playful about the process.
Letters on Opportunity-Based Strategy
Letters on Opportunity Research
Observations and Provocations
Events, Courses, Workshops
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- Alexa Magladry 1
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- Isabel Singer 1
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![Your Museum Is for Hire [Part 2]](https://images.squarespace-cdn.com/content/v1/60155b892e514a5b86eb0571/1710423473530-L97WQZWL9SDO3F0X3593/2024+Phrenologist+for+Blog+Super+Solid.png)
Your Museum Is for Hire [Part 2]
Every job has a functional, social, and emotional dimension.
Your Museum Is for Hire [Part 1]
Why consumers “hire” products to help them make progress toward their goals.
The “Good Old Days”
How to leverage digital content and virtual experiences to keep audiences connected to your mission and to bring them closer to your museum.
Uncovering Hidden Barriers and Motivations: Indirect Approaches to Understanding Members
Indirect approaches to understanding members can help overcome social desirability bias and gain genuine insights into members' motivations.
Beyond Surveys: Uncovering Hidden Barriers and Motivations
Surveys are a staple in market research, and for good reason: they’re adaptable and effective at gathering much of the data we need to generate reliable insights. However, surveys are also limiting and they represent a single arrow in the quiver. It’s time for some new arrows.
What Does It Mean to Be A “Member?”
Very few museums can articulate the actual purpose of their membership program. Can you?
Embracing Seasonality as a Tool for Meaningful Experiences
I can’t imagine living without seasons.
How do people in California get out of bed in the morning?
I picture them sitting on sweaty Santa laps or swatting Thanksgiving mosquitos. One moment they’re drinking a pumpkin spice latte with the top down on their convertible — the next, they’re on a beach watching fireworks in a wool sweater.
It’s not right.
Seasons give us a feeling of possibility and accomplishment, beginnings and endings.
Museums Need a Little More Sci-Fi in 2022
The start of a new year is a perfect time to imagine how we might get to an ideal future state.
Rethinking Museum Membership: Innovative Strategies and Models from The Membership Innovation Group
Insights from the Membership Innovation Group on alternative approaches to membership pricing, benefits, and engagement that can make museums more accessible and impactful.
What Is Your Membership Pricing Strategy?
Price is a powerful but often overlooked lever in museum membership programs. The right approach requires understanding audiences, psychology, and organizational goals.
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