The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
From Needs to Solutions: Harnessing the Power of Jobs to Be Done in Museums
Learn how museums can attract new visitors and deepen existing relationships by leveraging the Jobs to Be Done approach to uncover and address audience motivations, plus details on an upcoming JTBD study for gardens and arboreta.
Community Goals takes the stand
The Court of Ideas will now hear the case against Community Needs.
Museums As Progress v. RELEVANCE, NEEDS, & ENGAGEMENT LLC
A leaked transcript from recent proceedings in the Court of Ideas.
General Practices vs. General Progress
Two generals from two different field armies want to learn through listening. Both want to improve conditions and results but for different reasons. Let’s call them General Practices and General Progress.
The Allegory of Progress
Engagement, Impact, and Relevance are just shadows of the one true deity.
Is It Time to Retire the Term “Problem Space”?
The "problem space" in audience research is often misunderstood as focusing on organizational problems rather than people's goals and challenges. Renaming it the "Progress Space" or "Purpose Space" could better capture the complex, aspirational nature of what we aim to understand.
The Museums-as-Progress Ecosystem
Never survey a plant about its "needs." It'll just talk about things like sunlight and water.