Moving Beyond Typologies: The Power of Segmenting by Goals

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Written By Kyle Bowen

While visitor typologies provide a starting point, museums can better serve their audiences by understanding the specific life goals that motivate each individual's engagement with the institution.

Kyle Bowen

Kyle is the founder of Museums as Progress. He helps cultural organizations increase their relevance and impact through progress-space research.

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Embracing a Richer View: From Generative to Foundational Research