A Gift For Every Occasion: Promoting Gift Membership at the Denver Zoo

Delve into the various occasions that drive gift membership purchases and hear how one organization is capitalizing on the many motivations of gift givers. How many reasons can you think of to give the gift of membership? Join us for a first look at the Denver Zoo's new gift membership strategy and hear how the Zoo is getting creative in packaging and promoting membership to appeal to a diverse range of gift-giving needs and occasions. With special guest @Julia Russell, we'll explore ways to boost your gift membership sales by designing unique and personalized gift membership packaging that evokes emotion, generates excitement, and makes gift-giving roar with joy!  About Julia Russell Julia has worked in the cultural institution field since 2008. She received her B.A. in Ancient Greek and Biology from Denison University in 2010 and her M.A. in Museum Studies from New York University in 2013. While her career started in the museum education field, she has come to love and specialize in data analytics and strategy. She has worked at a number of institutions across the United States in various roles and departments. She currently works at Denver Zoo as their strategy manager for the zoo's earned revenue division. In this role, she also oversees the zoo's membership program.