Heat Mapping Studio: From Data to Action [MaP Practice Session]

Understanding how people move through museum spaces reveals something surprising: Visitor feedback alone masks critical patterns of behavior. While deep listening reveals people's motivations, heat mapping adds another vital dimension by documenting actual movement patterns behaviors. These behavioral insights, combined with visitor feedback, provide the evidence needed to drive meaningful improvements in how we support visitors. In this studio session, we'll explore the practical realities of heat mapping — from initial data collection through pattern recognition to implementing changes. Whether you're new to this approach or looking to refine your practice, we'll work with real data to uncover the kinds of patterns that typical metrics miss. How This Session WorksThis free, 50-minute session is a collaborative space for exploring heat mapping challenges and opportunities. Whether you're already working through the course material or just curious about heat mapping's potential, you're welcome to attend. • Bring your specific questions about implementing heat mapping at your institution • Share scenarios you'd like to explore or data you're working with • Learn from others' experiences and approaches • Discuss how heat mapping can support your institutional goals If you're enrolled in the heat mapping course, this is an opportunity to dig deeper into specific aspects you'd like to explore further. If you're considering the course, this session offers a glimpse into how other institutions are thinking about and applying these techniques. The session follows the Chatham House Rule ("stories stay, lessons leave") to encourage open discussion about implementation challenges and opportunities. Who This Event Is ForThis session is for cultural professionals who: • Need evidence to inform exhibition design decisions • Want to understand how visitors actually use their spaces • Are responsible for improving visitor flow or engagement • Seek practical tools for measuring space effectiveness Preparation• No prior heat mapping experience needed • Stable internet connection for virtual participation A note about my approach: I believe in learning by doing. While we'll cover key concepts, most of our time will be spent working with real data and discussing practical implementation challenges. My goal is for you to leave with concrete techniques you can apply immediately in your institution. This session complements the Visitor Heat Mapping Course, but course enrollment isn't required to participate. The course provides comprehensive training in these techniques if you're interested in developing deeper capabilities. Questions? Leave a comment below or contact community[at]museumprogress.com. About Me I lead evaluation efforts at the Detroit Institute of Arts, where I help teams use visitor data to improve exhibition design, programs, and more. My work focuses on turning complex data into clear insights that drive practical improvements. If the event is full, leave a comment below ("Please add me to the waitlist").