How to Convert More Members with Onsite Signage with Mary Beth Armbruster

The recording for this event is now available in the Recordings Library. Onsite sales is a vital part of any organization’s membership acquisition strategy and signage can help maximize visibility and boost conversions. Don’t miss our upcoming Membership Innovation group session with membership expert Mary Beth Armbruster. Join us for a deep dive into how museums can leverage signage to grow membership.  Placed strategically throughout your museum, signage instantly grabs visitors' attention, ensuring they're aware of your membership program and its benefits. Effective signage inspires action by prompting visitors to consider membership or sign up on the spot. From pop-up banners to QR codes, we’ll share best practices for making signage work for membership. With summer just around the corner, now is an ideal time to take a fresh look at your on-site sales efforts! This event is open to all Supporting and Museum Members. Not yet a member? Learn more and join the group. About Mary Beth ArmbrusterWith an extensive career spanning over 20 years in high-profile cultural nonprofits, Mary Beth Armbruster is an accomplished catalyst and innovator specializing in museum and membership program management. Her expertise lies in creating and executing comprehensive strategies that drive exceptional outcomes in audience engagement, revenue growth, and service enhancement.  Her experience extends to strategic communications, retention, acquisition, technology systems, operations, and events. She has a proven track record in developing impactful marketing frameworks, persuasive business cases, and compelling plans that fuel tangible growth. Noteworthy achievements include driving program transformations, orchestrating multi-channel campaigns, and spearheading rebranding initiatives. She consistently drives membership expansion, engagement strategies, and innovative initiatives that set industry benchmarks. At the Denver Museum of Nature & Science, Ms. Armbruster achieved remarkable success by establishing the most thriving membership program in the institution's history, leading to a remarkable 64% increase in annual revenues. From founding the membership program at the Aquarium of the Pacific to pioneering initiatives at the Children's Museum of Denver and transforming the member experience at History Colorado, she has a demonstrated history of surpassing goals and establishing impactful plans for long-lasting success. She has worked with national and local associations, bringing her membership marketing, database, and engagement finesse to the Colorado Society of Association Executives and Independent Electrical Contractors.