Run It Like a Business [MaP Book Club]

Please join us as we read Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art by Aubrey Bergauer in MaP Book Club. Reading Schedule• August 22 | Chapter 1: It's the Product, Not the Packaging • August 29 | Chapter 2: If It Works for Netflix • September 5 | Chapter 3: Don't Fear the Machine • September 12 | Chapter 4: We Have a Lot to Offer Besides the Art • September 19 | Chapter 5: Who's On First • September 26 | Chapter 6: Heidi vs Howard • October 3 | Chapter 7: We're Not a Family, We're a Team • October 10 | Chapter 8: The 40-Year-Old Virgin Silo • October 17 | Chapter 9: Not Throwing Away My Shot • October 24 | Chapter 10: The Art Is Not the Problem Session FormatThe first 30 minutes will be spent in silent reading. (A good way to ensure you get the reading done than by having it blocked on your calendar!) The last 45 minutes is for discussion. Feel free to attend the entire session or just join for the discussion portion (skip the silent reading part if it’s not your thing). How to participateThis event is open to all Supporting and Museum Members. If you’re not a paid member, you can purchase a ticket, or if you’d like access to this and all other paid events, you can become a paid member. About the FacilitatorAs President of Experience First Consulting, @Krista Dahl Kusuma has guided hundreds of individuals in amplifying their talents, working smarter not harder, and leading more fulfilling lives. She offers 1:1 coaching, team training, leadership consulting, and a guest experience bootcamp. Her work is featured in numerous publications, including Come, Stay, Learn, Play: A Guide to Making the Museum Experience edited by Andrea Gallagher Nalls. This book highlights the highly acclaimed and widely replicated Visitor Experience Program that Krista pioneered at the Institute of Contemporary Art Boston (ICA). Krista also founded and led professional networks in both the Boston and San Francisco Bay Area. She created these groups to address the critical lack of resources and recognition for the visitor experience profession, and to provide a platform for sharing best practices and connecting individuals. Krista has presented at numerous conferences and has worked with organizations across the U.S. Most recently, she was a featured coach at UC Berkeley’s People & Culture 2024 NOW Conference. Additionally, she is an enthusiastic Director of Activities for her two young children.