Sara Crowe: Designing a First-Year Member Touchpoint Strategy

Parker Arts designs a new member onboarding strategy with the goal of connecting members to their membership through a series of intentional touchpoints. What’s your new member touchpoint strategy? A touchpoint is any interaction between your members and your organization. Whether physical (e.g., a thank you note or a phone call) or digital (e.g., a welcome email or a text message), a first year member touchpoint strategy can keep new members engaged and help to boost renewal rates. Onboarding new members is a critical step for cultural organizations, yet this aspect of membership strategy is often under-utilized or, in many cases, left out entirely. Join us for a look at how Parker Arts implemented a robust first year of member touchpoint strategy designed to have a big impact on retention with special guest @Sara Crowe. About SaraSara Crowe is a dynamic and innovative problem solver. As the Development Manager at Parker Arts, she is responsible for developing and implementing plans that initiate, grow and maintain long-term membership relationships that lead to the fulfillment of the Cultural Department's annual fundraising goals. Sara’s work focuses on increasing the current portfolio of Parker Arts Memberships by creating a long-term growth strategy and administering all aspects of the membership program and fundraising efforts.  Invite a Friend or ColleagueFeel free to copy and forward this invite below, which will give them complimentary access to Membership Innovation group events like this one for one month:  https://community.museumprogress.com/join?invitation_token=6eccfcfa440ce3f29eb220171560a12841c58381-46e10467-7ef1-4bbb-94f1-3415432e3370 Thanks for helping us bring new and interesting people to our discussions!