Validating Value in Museums: A conversation with John Falk

The recording for this event is now available in the Progress Insights space.Many museums rely on traditional metrics like visitor numbers and simple satisfaction surveys because they assume (or hope) these measures adequately capture our institution's impact. Dr. John Falk's research challenges this assumption. In his forthcoming book Leaning into Value: Becoming a User-Focused Museum, Falk examines how museums can more effectively measure and communicate their impact. In this 50-minute session, we’ll focus on Chapter 7 of the book, ”Validating Value”. Participants will read the chapter in advance, and we’ll discuss how reframing our approach to measurement can reveal the long-lasting value of museum experiences — insights that could change how you demonstrate your museum's worth to stakeholders, funders, and your community. What to ExpectThe session will begin with an interview with Dr. Falk, exploring key concepts from the reading. The latter part of the session will be devoted to Q&A. As you read the chapter, jot down your questions and bring them to the session. Supporting and Museum Members: We’ll prioritize your questions during the session. If you read the chapter and have a question you’d like us to discuss, message Kyle before the session, and we’ll do our best to include it. About John Falk@John H Falk is the Founder and CEO of the Institute for Learning Innovation and Emeritus Sea Grant Professor of Free-Choice Learning at Oregon State University. His research focuses on how cultural institutions support public well-being and learning, fostering curiosity, personal growth, and enhanced physical and mental health. Dr. Falk's work is helping museums rethink their value and positioning in the 21st century. How to Participate1. Use the RSVP link to register. After you RSVP, you’ll receive an email with a PDF copy of the reading. 2. Read the chapter before the event. 3. You'll receive a reminder email three hours before the event begins with a link and instructions on how to join. 4. Join the livestream here in the MaP Community on 10/29 at 1pm ET, ready to share your thoughts and questions. The recording for this event will be posted in the Progress Insights space.