Self-paced course
Visitor Heat Mapping
See where visitors move, linger, and drift away — and what those paths tell you about whether your galleries do what you meant them to.
What you’ll be able to do
- Plan an observation study a small team can actually staff
- Collect movement data without turning it into a headcount
- Build a heat map from what you recorded
- Say what the map does and does not tell you
The lessons
Heat Mapping Introduction
- Heat Mapping Course IntroductionIncludes video
Section 1 - Planning For Your Study and Heat Map
- Lesson 1 - Reviewing the Goals of the CourseIncludes videoIncludes handouts
- Lesson 2 - Why Conduct Observations?Includes videoIncludes handouts
- Lesson 3 - Planning Your StudyIncludes videoIncludes handouts
Section 2 - Observation Data Collection
- Lesson 4 - What You Need to Conduct ObservationsIncludes videoIncludes handouts
- Lesson 5 - Creating Your Data Collection Map ToolIncludes video
- Lesson 6 - Developing Your Observation ProtocolIncludes videoIncludes handouts
- Lesson 7 - Pilot Test and Collect Your DataIncludes video
Section 3 - Analyzing Data and Creating a Heat Map
- Lesson 8 - Analyzing the DataIncludes video
- Lesson 9 - Creating Your Heat MapIncludes video
- Lesson 10 - Making an Impact with Your DataIncludes video
Reads well alongside Listening Deeply — one shows you where people went, the other tells you what they were thinking while they went there.