Message Development & Testing Preparation [VAI Session 3]

You’ve committed to specific stakeholder outreach and have been working to schedule those conversations or deploy your campaigns. Now we develop the actual value propositions you’ll share and prepare you for successful field testing. What to ExpectArrive ready to refine your approach and practice your delivery. Message Framework Workshop — We’ll explore structures for translating the $500-1,000 per visitor research into stakeholder-specific value propositions Tailored Message Development — Create specific talking points, presentation content, or written materials Practice and Feedback Rounds — Test your messages with fellow directors and work together to optimize your messaging Troubleshooting — Address any challenges you’ve encountered in scheduling or planning your outreach Final Preparation — Leave with materials for your field testing Sessions are recorded but will not be shared outside of the group. OutcomeYou leave with messages tailored to your specific upcoming stakeholder interactions. Goal: Enter your field testing phase prepared with clear materials and peer support. What Happens NextYour field testing happens in the weeks following Session 3, leading up to Session 4, where we’ll debrief results and plan next steps. Optional Office Hours Support — If you’d like additional coaching or want to troubleshoot challenges that arise during field testing, office hours are available to help you maintain momentum. Attendance and Registration• To attend, you must be registered for the Value Articulation Intensive. • If you’re registered, you’re on the attendee list and will receive a calendar invite. No RSVP is needed. • Not registered yet? Directors can learn more and register here. • Questions or missing invite? Email [email protected].