MAP Office Hours: Segmentation Strategies with Alexa Magladry

Special guest @Alexa Magladry joins us in this Office Hours session to discuss audience segmentation strategies. If you've tried using visitor typologies or personas in your work — or if you've been curious about different ways of segmenting audiences — please join us for this discussion. About AlexaAlexa Magladry is the Director of Morris Hargreaves McIntyre (MHM) in North America. Driven by a shared curiosity about what makes people tick, MHM delivers strategy and audience insight that transforms the way charities, cultural and heritage organizations see their world. Alexa leads MHM's North America strategy, overseeing client relationships and building our network. Alexa is passionate about connecting audiences with stories that matter, and her belief that developing a deep understanding of your audiences is the key to compassionate, relevant, and thriving institutions drives everything she does. How to participateRSVP (above↗) and receive a reminder one hour before the event begins. If you have a scheduling conflict and can't make it to an Office Hours meetup, you can leave a comment on this event. We'll discuss your question or challenge in the session and share the recording with you. If you need to leave the event early, please don’t make an Irish exit. Say goodbye before you leave, as you would if you were at lunch with friends. (You can use the chat to say a quick goodbye.) About MAP Office HoursHosted by Rosie Siemer and Kyle Bowen, MAP Office Hours offer community members time to talk through a particular challenge or idea they're trying to address in their museum. Office Hours hosts are often joined by a special guest to discuss a particular type of audience-related challenge or research method.  Topics for discussion in an OH session can include: • getting feedback on survey questions • choosing the right tool for the job • developing a plan to recruit participants for a study • socializing research findings within your organization These are informal discussions. Sometimes, all you need is a sounding board to help you think through a problem; Office Hours are perfect for that. Don't have a question? That's OK, too. Join the call to participate in the discussion. Invite a friend or colleague to attend this event.Copy the link below and forward it to someone who will appreciate this discussion: https://link.museumprogress.com/oh-invite RecordingThis session will be recorded and shared with supporting members in the recordings library.