Opportunity Mapping [Research Office Hours]

Join us as we discuss Opportunity Mapping as a way of prioritizing unmet desires, needs, and audience goals. In this session, we'll explore two approaches to opportunity mapping: 1. Indi Young's model describes the thinking styles associated with a goal the organization has decided it will try to support; 2. Teresa Torres's model is similar but uses a different approach to listening for goals/needs and a different set of criteria to prioritize opportunities. By the end of the session, you’ll have a better understanding of how opportunity research can help you support more diverse community goals.   How to participate This event is open to all Supporting and Museum Members. If you’re not a paid member, you can purchase a ticket above, or if you’d like access to this and all other paid events, you can become a paid member. This event will be recorded, edited, and posted to the community recordings library.