Segmentation Showdown: Session 1

Audience Segmentation Models: From Demographics to PsychographicsIn the first session, we will delve into the evolution of segmentation models, from demographics to psychographics, discussing their benefits and limitations. Participants can share their experiences and discuss barriers to implementing segmentation strategies in their organizations. The session will include: • Breakout discussions to share experiences and insights on segmentation strategies • A brief history of segmentation models, from demographics to psychographic • Examination of the benefits and limitations of each model • Discussions on barriers to implementing segmentation strategies in museums • Introduction to the homework assignment for the next session Participants will leave this session with a deeper understanding of the various segmentation models and their potential organizational applications.