Town Hall: Community Goals and the Purposes of Membership at Gardens and Arboreta

If you missed our previous Town Hall or you have questions you’d like answered about this project, please join us for this second town hall. Community Goals and the Purposes of Membership: Gardens and Arboreta is a first-of-its-kind research study led by Museums as Progress (MAP) and FIVESEED designed to help arboreta and botanic gardens understand which goals their organizations are uniquely positioned to support. If you work at an arboretum or botanic garden — especially if your work is related to program development, education, membership, or you are a senior staff member focused on strategic planning — we hope you’ll attend. How to participate in this eventAdd this event to your calendar and return to this page at the designated time above↗. You can join the call live — no registration is required. If you're a MAP Community member, you can RSVP and receive a reminder one hour before the event begins. (Click the link under Location above↗.) How to participate in the studyEnrollment is coming soon. For details, please visit the Lab space for this project. To DoIn advance of the session, please read Rosie’s two-part article on Jobs to be Done in museums and Kyle’s introduction to progress-space research: 1. Why consumers “hire” products to help them make progress toward their goals 2. Dimensions of Jobs to Be Done These articles will introduce some core concepts and models that inform the methodologies we’ll be using in this research project. HostsKyle Bowen is the founder of Museums As Progress, a research consultancy specializing in progress-space research for cultural organizations. Rosie Siemer is the founder and CEO of FIVESEED. Her work focuses on empathic research, choice architecture, and the future of membership.