The Museums as Progress Report
The Progress Report is a newsletter for museum professionals that’s serious about audience progress but playful about the process.
Letters on Opportunity-Based Strategy
Letters on Opportunity Research
Observations and Provocations
Events, Courses, Workshops
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- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 151
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Better Listening Through Better Simulations
Focus groups can be valuable for understanding audience decision-making, but only if they accurately simulate the real-world context.
Audience Segmentation: Describers vs Definers
Audience segmentation using “describers” can oversimplify, while “definers,” like values and mindsets, effectively influence behavior. Join us on April 12th for a workshop exploring segmentation models such as Culture Segments and Thinking Styles, and how to apply them in your work
Listening Deeply: A Key to Driving Behavior Change in Museums
Museums can drive meaningful behavior change by listening for visitors' personal goals and offering relevant support when the timing is right.
Anatomy of reader survey
This year’s survey comes with an incentive and a whole lot of inner thinking.
A simpler (but not easy) way to define "community" and communities
Last week, I spoke with participants in the MUSEUMS AND CHANGE series about “borrowed frames”. The gist of my talk was that museums can define communities in terms of people’s goals rather than demographics, psychographics, or org-centric models like Falk’s visitor typologies.
The discussion after the presentation was interesting because one question or sticking point that featured prominently was: What do we mean by “Community”?
You don’t have to build faster horses for funders
Waiter: The funder at table 7 ordered Pumpkin Spice French Fries.
Chef: We don’t serve Pumpkin Spice French Fries.
Waiter: I know, but they’re going to evaluate our performance based on our ability to produce Pumpkin Spice French Fries, so I took their order, and you’ll need to fulfill their requirement.
Chef [sighs]: Well, ok. I just wish we didn’t operate in a system that requires us to fulfill funders’ expectations. I’m sure there’s a better way to do things, but until the funders who visit our restaurant develop a more refined palate, I’ll have to keep making Pumpkin Spice French Fries and Quesadilla Burgers.
Is your museum grocery shopping when it’s hungry?
Chewing on a question that’s been eating at me.
Gathering for Inclusive Leadership this September
Join us next month for a new workshop with Dr. Elizabeth Dickinson.
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