Is It Time to Retire the Term “Problem Space”?

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Written By Kyle Bowen

The "problem space" in audience research is often misunderstood as focusing on organizational problems rather than people's goals and challenges. Renaming it the "Progress Space" or "Purpose Space" could better capture the complex, aspirational nature of what we aim to understand.

Kyle Bowen

Kyle is the founder of Museums as Progress. He helps cultural organizations increase their relevance and impact through progress-space research.

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