Understanding the Nuances of Jobs to Be Done in Cultural Contexts

#play
Written By Kyle Bowen

A Job to Be Done is the desire to resolve a goal discrepancy, which may or may not involve taking action.

Kyle Bowen

Kyle is the founder of Museums as Progress. He helps cultural organizations increase their relevance and impact through progress-space research.

Sign up to read this post
Join Now
Previous

Breaking Through the Survey Wall: Balancing Evaluative and Generative Research
Next

Lessons from Nina Simon's The Art of Relevance for Understanding Audiences