What have you learned from observing visitors?

I’m leading a lab on visitor heat mapping, and I’d like to hear about your experience in observing visitors.

Erin Milbeck Wilcox

Erin (she/her) is an evaluator at the Detroit Institute of Arts. She investigates the visitor experience from the planning phase to collecting data to sharing findings with colleagues to support their work. Favorite topics of conversation include logic models, dance, and donuts.

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