Embracing a Richer View: From Generative to Foundational Research

While the generative/evaluative research dichotomy is appealing in its simplicity, adopting a more nuanced view that includes foundational research can lead to deeper insights and understanding of our audiences.

Kyle Bowen

Kyle is the founder of Museums as Progress.

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Moving Beyond Typologies: The Power of Segmenting by Goals

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When Data Fuels Uncertainty: Balancing Quantitative and Qualitative Insights