The Museums as Progress Report
The Progress Report is a newsletter for museum professionals that’s serious about audience progress but playful about the process.
Letters on Opportunity-Based Strategy
Letters on Opportunity Research
Observations and Provocations
Events, Courses, Workshops
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- Alexa Magladry 1
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- Erin Milbeck Wilcox 2
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- Kyle Bowen 149
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From Needs to Solutions: Harnessing the Power of Jobs to Be Done in Museums
Learn how museums can attract new visitors and deepen existing relationships by leveraging the Jobs to Be Done approach to uncover and address audience motivations, plus details on an upcoming JTBD study for gardens and arboreta.
The Power of Perspective
By prioritizing audience needs and goals over product features, cultural organizations can create more resonant and effective marketing content.
Navigating the Partnership-Research Spectrum for Audience Development in Museums
Museums can benefit from both partnerships and research when cultivating new audiences, but the choice depends on whether they aim to support demographics or individual goals.
The Perils of Project-Based Research: Why Continuous Listening Matters
Notes on the art of indirect questioning and the power of systems over goals.
Audience Segmentation: Describers vs Definers
Audience segmentation using “describers” can oversimplify, while “definers,” like values and mindsets, effectively influence behavior. Join us on April 12th for a workshop exploring segmentation models such as Culture Segments and Thinking Styles, and how to apply them in your work
Amplifying Challenges for Strategic Advantage
Embracing potential threats as certainties can galvanize efforts and drive innovation, turning weaknesses into strengths.
Anatomy of an Opportunity Map
An opportunity map visualizes how people approach a goal and how an organization supports those approaches.
Listening Deeply: A Key to Driving Behavior Change in Museums
Museums can drive meaningful behavior change by listening for visitors' personal goals and offering relevant support when the timing is right.
Museums can only support people's goals.
We can't support a demographic, so starting with a different set of assumptions is progress.
Community Goals: A Better Path to Expanding the Purpose of Museums
Why it’s useful to distinguish between a museum’s purposes and community goals, as well as the benefits of defining communities in terms of goals rather than demographics.
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