Newsletter Archive

April 2024
- Apr 30, 2024 From Needs to Solutions: Harnessing the Power of Jobs to Be Done in Museums Apr 30, 2024
- Apr 15, 2024 The Power of Perspective Apr 15, 2024
- Apr 3, 2024 Navigating the Partnership-Research Spectrum for Audience Development in Museums Apr 3, 2024
March 2024
- Mar 28, 2024 The Perils of Project-Based Research: Why Continuous Listening Matters Mar 28, 2024
- Mar 26, 2024 Audience Segmentation: Describers vs Definers Mar 26, 2024
- Mar 21, 2024 Amplifying Challenges for Strategic Advantage Mar 21, 2024
- Mar 15, 2024 Anatomy of an Opportunity Map Mar 15, 2024
February 2024
- Feb 29, 2024 Listening Deeply: A Key to Driving Behavior Change in Museums Feb 29, 2024
- Feb 19, 2024 Museums can only support people's goals. Feb 19, 2024
- Feb 15, 2024 Community Goals: A Better Path to Expanding the Purpose of Museums Feb 15, 2024
- Feb 14, 2024 Five Years Later: Why Are Administrators Still Not Thinking About the Online Sales Experience? Feb 14, 2024
- Feb 13, 2024 Is “practical” just another word for “easy”? Feb 13, 2024
- Feb 12, 2024 What if research were your most effective community outreach tool? Feb 12, 2024
January 2024
- Jan 24, 2024 Listening Deeply in Museums Jan 24, 2024
- Jan 15, 2024 What is progress-space research? Jan 15, 2024
- Jan 3, 2024 2024 Roadmap Jan 3, 2024
November 2023
- Nov 21, 2023 Anatomy of reader survey Nov 21, 2023
- Nov 6, 2023 A simpler (but not easy) way to define "community" and communities Nov 6, 2023
October 2023
- Oct 29, 2023 Why take turns when you can take power? Oct 29, 2023
- Oct 23, 2023 Synergy Mapping on November 16th Oct 23, 2023
- Oct 16, 2023 Disney’s illustrations of coherent action Oct 16, 2023
September 2023
- Sep 30, 2023 People’s goals don’t change. Museums do. Sep 30, 2023
- Sep 25, 2023 You don’t have to build faster horses for funders Sep 25, 2023
- Sep 5, 2023 Community Goals takes the stand Sep 5, 2023
August 2023
- Aug 28, 2023 Museums As Progress v. RELEVANCE, NEEDS, & ENGAGEMENT LLC Aug 28, 2023
- Aug 13, 2023 Is your museum grocery shopping when it’s hungry? Aug 13, 2023
- Aug 7, 2023 Gathering for Inclusive Leadership this September Aug 7, 2023
July 2023
- Jul 30, 2023 Relevance points to goals Jul 30, 2023
- Jul 24, 2023 Point! Counterpoint! Jul 24, 2023
- Jul 14, 2023 “But you’re a museum.” Jul 14, 2023
May 2023
- May 10, 2023 Will museum professionals go beyond only CAREing for audiences? May 10, 2023
- May 5, 2023 General Practices vs. General Progress May 5, 2023
April 2023
- Apr 17, 2023 Call for nominations: The Best Dressed Worst Practice Award Apr 17, 2023
- Apr 8, 2023 Introducing the Parvies Goint Principle Apr 8, 2023
March 2023
- Mar 30, 2023 Study on DEAI practices in museums limited to respondents able to complete marathon survey Mar 30, 2023
- Mar 20, 2023 [Registration] Beware the Amygdala Hijack: Developing your Emotional Intelligence with Jennifer DePrizio Mar 20, 2023
- Mar 13, 2023 Expanding the purpose of museums shouldn’t be up to museum professionals Mar 13, 2023
- Mar 7, 2023 The (unfulfilled) promise of an adult onesie Mar 7, 2023
February 2023
- Feb 27, 2023 Beware the Amygdala Hijack: Developing your Emotional Intelligence [Video] Feb 27, 2023
- Feb 21, 2023 Your museum is pleased to announce the newest member of its leadership team Feb 21, 2023
- Feb 15, 2023 4 reasons museums need to stop trying to meet community needs Feb 15, 2023
- Feb 7, 2023 The Allegory of Progress Feb 7, 2023
- Feb 2, 2023 Better listening is uncertain listening Feb 2, 2023
January 2023
- Jan 24, 2023 Unlocking Purpose for Transformational Leadership: A Resource for You Jan 24, 2023
- Jan 2, 2023 Your 2023 Roadmap Jan 2, 2023
December 2022
- Dec 7, 2022 Thou shalt be invited to prioritize progress over engagement Dec 7, 2022
November 2022
- Nov 29, 2022 PSR Study Participant Calculator Nov 29, 2022
September 2022
- Sep 20, 2022 From Vertical Integration to Equitable Hiring, These Performing Arts Organizations Are Leading the Way Sep 20, 2022
- Sep 8, 2022 What good is strategy to museums? Sep 8, 2022
August 2022
- Aug 30, 2022 From Goals to Observations: A Planning Worksheet Aug 30, 2022
- Aug 23, 2022 A streaming parable Aug 23, 2022
- Aug 16, 2022 Close Up Shop Aug 16, 2022
- Aug 9, 2022 Psychiatric Help [August Caption Contest] Aug 9, 2022
- Aug 1, 2022 Describing value vs generating value Aug 1, 2022
July 2022
- Jul 30, 2022 When research risks relationships Jul 30, 2022
- Jul 26, 2022 Your Museum Is for Hire [Part 2] Jul 26, 2022
- Jul 23, 2022 Purpose-Driven Media Jul 23, 2022
- Jul 19, 2022 Your Museum Is for Hire [Part 1] Jul 19, 2022
- Jul 13, 2022 Embracing “What if …” Jul 13, 2022
- Jul 13, 2022 Ecocycle Mapping Jul 13, 2022
- Jul 12, 2022 Prioritizing Progress Over Product Jul 12, 2022
- Jul 5, 2022 Three bites, one elephant Jul 5, 2022
June 2022
- Jun 29, 2022 Dr. Porchia Moore on Cartography for Racial Equity and Inclusion in Museums Jun 29, 2022
- Jun 23, 2022 What even is “community”? Jun 23, 2022
May 2022
- May 11, 2022 Putting People at the Center of Programming May 11, 2022
- May 1, 2022 The “Good Old Days” May 1, 2022
April 2022
- Apr 22, 2022 What have you learned from observing visitors? Apr 22, 2022
- Apr 12, 2022 This Is Just to Say Apr 12, 2022
- Apr 12, 2022 Challenge Accepted: Retrofuture Mapping Smithsonian’s National Museum of American History Apr 12, 2022
- Apr 11, 2022 Here to Stay: How Virtual Programming Has Helped Museums Expand Community Engagement Apr 11, 2022
March 2022
- Mar 24, 2022 The Path to an Effective Journey Map Mar 24, 2022
- Mar 3, 2022 Uncovering Hidden Barriers and Motivations: Indirect Approaches to Understanding Members Mar 3, 2022
- Mar 1, 2022 Two ways to create value Mar 1, 2022
February 2022
- Feb 15, 2022 Beyond Surveys: Uncovering Hidden Barriers and Motivations Feb 15, 2022
- Feb 14, 2022 Watch: The Post-Conference Era with Robert Weisberg Feb 14, 2022
- Feb 7, 2022 The Temporary Alternative Worlds of Virtual Gatherings Feb 7, 2022
January 2022
- Jan 28, 2022 The Post-Conference Era with Robert Weisberg of Museum Human Jan 28, 2022
- Jan 27, 2022 "How To with John Wilson": A Masterclass in Communicating Progress-Space Research Jan 27, 2022
- Jan 24, 2022 What Does It Mean to Be A “Member?” Jan 24, 2022
- Jan 22, 2022 Embracing Seasonality as a Tool for Meaningful Experiences Jan 22, 2022
December 2021
- Dec 30, 2021 Museums Need a Little More Sci-Fi in 2022 Dec 30, 2021
- Dec 21, 2021 2022 Roadmap Dec 21, 2021
- Dec 2, 2021 Choosing Synchronous vs. Asynchronous Gatherings Through the Lens of Listening Dec 2, 2021
November 2021
- Nov 27, 2021 When is gambling *not* gambling? Nov 27, 2021
- Nov 18, 2021 All research is a form of gathering Nov 18, 2021
- Nov 18, 2021 How might smaller museums better invest in marketing? Nov 18, 2021
- Nov 17, 2021 Re: The museum conference of the future Nov 17, 2021
- Nov 15, 2021 More Engagement = Less Value Nov 15, 2021
- Nov 4, 2021 Rethinking Museum Membership: Innovative Strategies and Models from The Membership Innovation Group Nov 4, 2021
October 2021
- Oct 26, 2021 A Yarn-Up About Gathering Oct 26, 2021
- Oct 24, 2021 The Enabler Oct 24, 2021
- Oct 21, 2021 The MacBook Executive Oct 21, 2021
- Oct 18, 2021 What Is Your Membership Pricing Strategy? Oct 18, 2021
- Oct 10, 2021 Shifting Focus from Problems to Progress Oct 10, 2021
- Oct 3, 2021 Deep Diving vs. Surface Skimming: Progress-Space Research and Market Research Oct 3, 2021
September 2021
- Sep 30, 2021 Mapping listening habits to audience goals Sep 30, 2021
- Sep 28, 2021 Creativity in management (and research) Sep 28, 2021
- Sep 6, 2021 Join the Museums as Stagnation Community Sep 6, 2021
August 2021
- Aug 26, 2021 The Object vs. Experience Debate: Exploring the Implications of "Invasively Meaningful" Design Aug 26, 2021
- Aug 24, 2021 A Museums As Progress Production Aug 24, 2021
- Aug 23, 2021 Abandoning the Fetish of the Thing: The Case for Experience-Centered Museums Aug 23, 2021
- Aug 22, 2021 Beyond Interest and Practice: Envisioning a “Community of Results” Aug 22, 2021
- Aug 20, 2021 Embracing Grand Gestures: Deep Work Sprints for Museum Professionals Aug 20, 2021
- Aug 19, 2021 Imagining a “Results-Only Museum Environment” (ROME) Aug 19, 2021
July 2021
- Jul 12, 2021 From Solutions to “Purpose Supporters”” A Thought Experiment for Museum Professionals Jul 12, 2021
June 2021
- Jun 29, 2021 Envisioning Your Ideal Visitor: A Collaborative Thought Experiment Jun 29, 2021
- Jun 21, 2021 Ambivalent pancakes Jun 21, 2021
- Jun 4, 2021 What is the purpose of community-based research? Jun 4, 2021
May 2021
- May 26, 2021 When probing feels scary, reflect May 26, 2021
- May 24, 2021 Our most engaged visitor May 24, 2021
- May 21, 2021 Museum membership is down but it’s not out. May 21, 2021
- May 13, 2021 Aubrey Bergauer on Comeback Planning for Cultural Organizations May 13, 2021
- May 7, 2021 Ceci n'est pas une vaccination experiment May 7, 2021
- May 2, 2021 Fires are engaging. May 2, 2021
March 2021
- Mar 13, 2021 “You can’t do that.” Mar 13, 2021
- Mar 10, 2021 Is It Time to Retire the Term “Problem Space”? Mar 10, 2021
- Mar 8, 2021 In Defense of Imperfect Research: Shere Hite and the Value of Context Mar 8, 2021
- Mar 5, 2021 Horizon goals Mar 5, 2021
- Mar 4, 2021 The $100 Test Revisited Mar 4, 2021
- Mar 1, 2021 The Museums-as-Progress Ecosystem Mar 1, 2021
February 2021
- Feb 24, 2021 Your museum needs a brunch program Feb 24, 2021
- Feb 23, 2021 Song of My Self-Made Spaghetti Carbonara Feb 23, 2021
- Feb 22, 2021 “I am incomplete without an understanding of your needs and choice set.” Feb 22, 2021
- Feb 17, 2021 How are museums like car dealerships? Feb 17, 2021
- Feb 2, 2021 The future won’t wait for museums. Feb 2, 2021
January 2021
- Jan 21, 2021 Nary a stage without a trap Jan 21, 2021
- Jan 11, 2021 Museums are Perfectionist Control Freaks Jan 11, 2021
- Jan 7, 2021 Permission is a muscle Jan 7, 2021
- Jan 5, 2021 Embrace your thieves Jan 5, 2021
December 2020
- Dec 24, 2020 2021 Roadmap Dec 24, 2020
- Dec 15, 2020 Diversity in Museums: More Than Just a Buzzword Dec 15, 2020
November 2020
- Nov 24, 2020 Inventory your cow paths Nov 24, 2020
October 2020
- Oct 20, 2020 We need a better shorthand Oct 20, 2020
- Oct 10, 2020 Measure the Thingy Spot Oct 10, 2020
September 2020
- Sep 25, 2020 What audience research can teach the rest of the museum field Sep 25, 2020
- Sep 1, 2020 Today's community (tomorrow’s cult) Sep 1, 2020
August 2020
- Aug 17, 2020 Good Cop, Bad Cop: Why Problem-Space Conversations Matter for Museums Aug 17, 2020
- Aug 14, 2020 Randi Korn on Intentional Practice & Reflection During a Crisis (Writer Roundtable) Aug 14, 2020
- Aug 10, 2020 Indi Young on problem-space research for cultural organizations Aug 10, 2020
July 2020
- Jul 31, 2020 Now Serving Jul 31, 2020
- Jul 16, 2020 Marriage Field Guide Jul 16, 2020
- Jul 7, 2020 Audience Engagement Is Dead — Long Live Progress Jul 7, 2020
- Jul 2, 2020 Elevating Museum Web Analytics: Lessons from the Met Jul 2, 2020
June 2020
- Jun 16, 2020 Are you still only counting survivors? Jun 16, 2020
- Jun 9, 2020 Breathless interactives Jun 9, 2020
May 2020
- May 19, 2020 The Survey Trap: Why Museums Must Embrace the Power of Perceived Social Risk May 19, 2020
- May 8, 2020 The Silver Lining of Forced Experimentation May 8, 2020
- May 7, 2020 Convening content May 7, 2020
- May 6, 2020 Focus on the past-positive, not the present-negative. May 6, 2020
- May 5, 2020 Give them something to lose May 5, 2020
April 2020
- Apr 30, 2020 Uncovering the "Why" Behind Museum Visits: A Powerful Case Study Apr 30, 2020
- Apr 28, 2020 Looking Beyond Demographics: Embracing Shared Aspirations Apr 28, 2020
- Apr 24, 2020 Intentional Practice During a Crisis Apr 24, 2020
- Apr 23, 2020 The solution-free space Apr 23, 2020
- Apr 22, 2020 The Frame Paints the Picture: Exploring the Difference Between Market Research and Problem-Space Research Apr 22, 2020
- Apr 20, 2020 The Museums as Progress Model: 2.5 Principles Apr 20, 2020
- Apr 16, 2020 Gambling-Phrenologist-Final.doc Apr 16, 2020
- Apr 14, 2020 What if engagement is just a byproduct of progress? Apr 14, 2020
- Apr 8, 2020 Rethinking Museum Engagement During COVID-19 Closures Apr 8, 2020
- Apr 7, 2020 There’s a gambling phrenologist inside all of us Apr 7, 2020
March 2020
- Mar 27, 2020 Shifting from Data-Driven to Model-Driven Decision Making in Museums Mar 27, 2020
- Mar 22, 2020 Weave a Parachute Out of Everything Broken: Crafting Museum Strategy in Times of Crisis Mar 22, 2020
- Mar 12, 2020 Uncovering Visitors' Deeper Goals: Moving from Solution Space to Problem Space Mar 12, 2020
- Mar 11, 2020 Relevance as a Precious Resource: Focusing on Key Audiences Mar 11, 2020
- Mar 6, 2020 Moving Beyond Typologies: The Power of Segmenting by Goals Mar 6, 2020
- Mar 4, 2020 Embracing a Richer View: From Generative to Foundational Research Mar 4, 2020
- Mar 3, 2020 When Data Fuels Uncertainty: Balancing Quantitative and Qualitative Insights Mar 3, 2020
February 2020
- Feb 27, 2020 What are the limits of subject matter expertise? Feb 27, 2020
- Feb 26, 2020 The problem space Feb 26, 2020
- Feb 19, 2020 Understanding Museum Visitors Through the Lens of Viruses Feb 19, 2020
- Feb 18, 2020 Randi Korn on banning engagement and building trust Feb 18, 2020
- Feb 14, 2020 Breaking Through the Survey Wall: Balancing Evaluative and Generative Research Feb 14, 2020
- Feb 12, 2020 Understanding the Nuances of Jobs to Be Done in Cultural Contexts Feb 12, 2020
- Feb 11, 2020 Lessons from Nina Simon's The Art of Relevance for Understanding Audiences Feb 11, 2020
- Feb 7, 2020 Look At Art. Get Paid. A Model for Contextual Inquiry in Museums? Feb 7, 2020
- Feb 6, 2020 Can I engage you to be motivated? Feb 6, 2020
January 2020
- Jan 30, 2020 Don't Confuse “How Did You Hear About Us?” with the Reason for Visiting Jan 30, 2020
- Jan 29, 2020 Culture change by another name Jan 29, 2020
- Jan 20, 2020 A demographics-driven morning Jan 20, 2020
- Jan 17, 2020 Evaluating Museum Research: A Heuristic Approach Jan 17, 2020
- Jan 15, 2020 Breakup Letters: A Powerful Tool for Uncovering Visitor Sentiment Jan 15, 2020
- Jan 14, 2020 Are Your Surveys Gambling with Your Museum's Future? Jan 14, 2020
- Jan 3, 2020 Let’s Stop Gambling in 2020 Jan 3, 2020
October 2019
- Oct 15, 2019 The Museums-As-Progress Model Oct 15, 2019

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