Fires are engaging.

#play
Written By Kyle Bowen
Preview

The next time a colleague mentions "engaging" audiences, remind them that:

  • personal injuries are engaging

  • house fires are engaging

  • an abandoned baby on your doorstep is engaging

Engagement isn't the goal. Museums can't survive on "engagement". Museums need revenue to fuel their missions.

And engagement isn't their goal either. A person doesn't visit a museum to be engaged. A person pursues experiences to help them achieve their goals.

Engagement is the result, not the cause.

What if we stopped pursuing results?

Have an engaging week,
Kyle

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