The Museums as Progress Report
The Progress Report is a newsletter for museum professionals that’s serious about audience progress but playful about the process.
Letters on Opportunity-Based Strategy
Letters on Opportunity Research
Observations and Provocations
Events, Courses, Workshops
Filter by Contributor
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 151
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
From Needs to Solutions: Harnessing the Power of Jobs to Be Done in Museums
Learn how museums can attract new visitors and deepen existing relationships by leveraging the Jobs to Be Done approach to uncover and address audience motivations, plus details on an upcoming JTBD study for gardens and arboreta.
The Power of Perspective
By prioritizing audience needs and goals over product features, cultural organizations can create more resonant and effective marketing content.
Navigating the Partnership-Research Spectrum for Audience Development in Museums
Museums can benefit from both partnerships and research when cultivating new audiences, but the choice depends on whether they aim to support demographics or individual goals.
Disney’s illustrations of coherent action
Is there a mouse trap in your museum’s strategic map?
Prioritizing Progress Over Product
What do you do when you’re cold? Build a campfire? Turn up the thermostat? Embrace the darkness? Help us understand how you make progress toward your goals.
What Is Your Membership Pricing Strategy?
Price is a powerful but often overlooked lever in museum membership programs. The right approach requires understanding audiences, psychology, and organizational goals.
Aubrey Bergauer on Comeback Planning for Cultural Organizations
Aubrey Bergauer, CEO of Changing the Narrative, talks with MaP founder Kyle Bowen about her five-part flywheel model for cultural organizations as they reopen this spring.
2021 Roadmap
Embracing guest writers, continuous learning, and problem-space research in the new year.
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