The Museums as Progress Report
The Progress Report is a newsletter for museum professionals that’s serious about audience progress but playful about the process.
Letters on Opportunity-Based Strategy
Letters on Opportunity Research
Observations and Provocations
Events, Courses, Workshops
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- Alexa Magladry 1
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Five Years Later: Why Are Administrators Still Not Thinking About the Online Sales Experience?
Research continues to show that difficult online ticket purchasing processes deter museum visitors, yet many institutions still fail to prioritize user experience improvements.
Is “practical” just another word for “easy”?
Museums can view the effort required for progress-space research as an opportunity to tackle significant challenges and rebuild community trust.
What if research were your most effective community outreach tool?
By inviting individuals to share their goals one-on-one, museums can demonstrate genuine respect and interest, helping to rebuild trust with communities.
What is progress-space research?
Why evaluation alone can’t address the challenges museums face today.
Anatomy of reader survey
This year’s survey comes with an incentive and a whole lot of inner thinking.
A simpler (but not easy) way to define "community" and communities
Last week, I spoke with participants in the MUSEUMS AND CHANGE series about “borrowed frames”. The gist of my talk was that museums can define communities in terms of people’s goals rather than demographics, psychographics, or org-centric models like Falk’s visitor typologies.
The discussion after the presentation was interesting because one question or sticking point that featured prominently was: What do we mean by “Community”?
Why take turns when you can take power?
Lessons from a poltergeist on the art of turn-taking.
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