The Museums as Progress Report
The Progress Report is a newsletter for museum professionals that’s serious about audience progress but playful about the process.
Letters on Opportunity-Based Strategy
Letters on Opportunity Research
Observations and Provocations
Events, Courses, Workshops
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- Alexa Magladry 1
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- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
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- Kyle Bowen 151
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- Susan Hawksworth 2
A simpler (but not easy) way to define "community" and communities
Last week, I spoke with participants in the MUSEUMS AND CHANGE series about “borrowed frames”. The gist of my talk was that museums can define communities in terms of people’s goals rather than demographics, psychographics, or org-centric models like Falk’s visitor typologies.
The discussion after the presentation was interesting because one question or sticking point that featured prominently was: What do we mean by “Community”?
People’s goals don’t change. Museums do.
Do people’s goals change quickly? Or is it that the solutions available to them to address those goals change?
Purpose-Driven Media
“This car accident supports none of my personal or professional goals.”
Prioritizing Progress Over Product
What do you do when you’re cold? Build a campfire? Turn up the thermostat? Embrace the darkness? Help us understand how you make progress toward your goals.
2022 Roadmap
A look at the year ahead written by a man who hasn’t left his office since the Spanish flu visited New York.
The Museums-as-Progress Ecosystem
Never survey a plant about its "needs." It'll just talk about things like sunlight and water.
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