The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Shifting from Data-Driven to Model-Driven Decision Making in Museums
Museums should consider a model-driven approach to decision making, as overreliance on data can lead to paralysis and delayed action.
Uncovering Visitors' Deeper Goals: Moving from Solution Space to Problem Space
By exploring the life goals behind visitors' end goals, museums can identify opportunities to provide transformative experiences that set them apart from the alternatives.
Relevance as a Precious Resource: Focusing on Key Audiences
By viewing relevance as a limited resource, museums can make strategic decisions about which audience goals to prioritize, fostering deeper connections with specific communities.
Moving Beyond Typologies: The Power of Segmenting by Goals
While visitor typologies provide a starting point, museums can better serve their audiences by understanding the specific life goals that motivate each individual's engagement with the institution.
Embracing a Richer View: From Generative to Foundational Research
While the generative/evaluative research dichotomy is appealing in its simplicity, adopting a more nuanced view that includes foundational research can lead to deeper insights and understanding of our audiences.
When Data Fuels Uncertainty: Balancing Quantitative and Qualitative Insights
If you're trying to decide which piece of pie to order, how much does the exact size of each piece matter?
What are the limits of subject matter expertise?
Should museums rely on their expertise or seek to understand and diversify their audiences?
Understanding Museum Visitors Through the Lens of Viruses
Can you play the role of epidemiologist?