The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Ceci n'est pas une vaccination experiment
A recent study on incentives for Covid-19 vaccination highlights the pitfalls of relying on hypothetical survey responses to predict real-world behavior. To understand what motivates people, we need to observe their actual choices, not just their stated preferences.
“You can’t do that.”
A visit from a representative of the American Association of Songbirds
Is It Time to Retire the Term “Problem Space”?
The "problem space" in audience research is often misunderstood as focusing on organizational problems rather than people's goals and challenges. Renaming it the "Progress Space" or "Purpose Space" could better capture the complex, aspirational nature of what we aim to understand.
In Defense of Imperfect Research: Shere Hite and the Value of Context
Shere Hite's groundbreaking but flawed research on female sexuality teaches an important lesson: The value and validity of audience insights depend heavily on context. In uncharted territory, even imperfect information can be illuminating.
The Museums-as-Progress Ecosystem
Never survey a plant about its "needs." It'll just talk about things like sunlight and water.
Your museum needs a brunch program
Don’t forget to push the WTB button as you exit the gift shop.