The Progress Report

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A newsletter for museum professionals that’s serious about audience progress but playful about the process.

The solution-free space
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The solution-free space

Problem-space research delves into people's behaviors, goals, and purposes outside the context of your organization, revealing insights that can lead to new opportunities for engagement and connection.

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The Museums as Progress Model: 2.5 Principles
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The Museums as Progress Model: 2.5 Principles

Traditional market research and evaluation, which often rely on demographic segmentation, are insufficient for helping museums achieve their diversity and audience development goals, as people are primarily motivated by their goals, not their demographic characteristics.

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