The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Elevating Museum Web Analytics: Lessons from the Met
To truly understand online visitors, museums must mix methods and look beyond their own walls.
The Survey Trap: Why Museums Must Embrace the Power of Perceived Social Risk
We're all susceptible to the survey's spell.
The Silver Lining of Forced Experimentation
How museums can monetize new virtual offerings and grow membership.
Convening content
Developing relevant content that people want to consume is just the first step.
Focus on the past-positive, not the present-negative.
To understand the elusive lapsed member, museums must seek out those who have journeyed in and out of the segment.
Give them something to lose
When speculation fails, forced ranking exercises can reveal the truth about audience preferences.
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