The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Museum membership is down but it’s not out.
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”
Aubrey Bergauer on Comeback Planning for Cultural Organizations
Aubrey Bergauer, CEO of Changing the Narrative, talks with MaP founder Kyle Bowen about her five-part flywheel model for cultural organizations as they reopen this spring.
Ceci n'est pas une vaccination experiment
A recent study on incentives for Covid-19 vaccination highlights the pitfalls of relying on hypothetical survey responses to predict real-world behavior. To understand what motivates people, we need to observe their actual choices, not just their stated preferences.
“You can’t do that.”
A visit from a representative of the American Association of Songbirds
Is It Time to Retire the Term “Problem Space”?
The "problem space" in audience research is often misunderstood as focusing on organizational problems rather than people's goals and challenges. Renaming it the "Progress Space" or "Purpose Space" could better capture the complex, aspirational nature of what we aim to understand.
In Defense of Imperfect Research: Shere Hite and the Value of Context
Shere Hite's groundbreaking but flawed research on female sexuality teaches an important lesson: The value and validity of audience insights depend heavily on context. In uncharted territory, even imperfect information can be illuminating.
