The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Anatomy of an Opportunity Map
An opportunity map visualizes how people approach a goal and how an organization supports those approaches.
Listening Deeply: A Key to Driving Behavior Change in Museums
Museums can drive meaningful behavior change by listening for visitors' personal goals and offering relevant support when the timing is right.
Museums can only support people's goals.
We can't support a demographic, so starting with a different set of assumptions is progress.
Community Goals: A Better Path to Expanding the Purpose of Museums
Why it’s useful to distinguish between a museum’s purposes and community goals, as well as the benefits of defining communities in terms of goals rather than demographics.
Five Years Later: Why Are Administrators Still Not Thinking About the Online Sales Experience?
Research continues to show that difficult online ticket purchasing processes deter museum visitors, yet many institutions still fail to prioritize user experience improvements.
Is “practical” just another word for “easy”?
Museums can view the effort required for progress-space research as an opportunity to tackle significant challenges and rebuild community trust.
What if research were your most effective community outreach tool?
By inviting individuals to share their goals one-on-one, museums can demonstrate genuine respect and interest, helping to rebuild trust with communities.