The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 158
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Better Listening Through Better Simulations
Focus groups can be valuable for understanding audience decision-making, but only if they accurately simulate the real-world context.
From Needs to Solutions: Harnessing the Power of Jobs to Be Done in Museums
Learn how museums can attract new visitors and deepen existing relationships by leveraging the Jobs to Be Done approach to uncover and address audience motivations, plus details on an upcoming JTBD study for gardens and arboreta.
The Power of Perspective
By prioritizing audience needs and goals over product features, cultural organizations can create more resonant and effective marketing content.
Navigating the Partnership-Research Spectrum for Audience Development in Museums
Museums can benefit from both partnerships and research when cultivating new audiences, but the choice depends on whether they aim to support demographics or individual goals.
The Perils of Project-Based Research: Why Continuous Listening Matters
Notes on the art of indirect questioning and the power of systems over goals.
Audience Segmentation: Describers vs Definers
Audience segmentation using “describers” can oversimplify, while “definers,” like values and mindsets, effectively influence behavior. Join us on April 12th for a workshop exploring segmentation models such as Culture Segments and Thinking Styles, and how to apply them in your work
Amplifying Challenges for Strategic Advantage
Embracing potential threats as certainties can galvanize efforts and drive innovation, turning weaknesses into strengths.
Anatomy of an Opportunity Map
An opportunity map visualizes how people approach a goal and how an organization supports those approaches.