Listening

Understanding visitors on their own terms.

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PostThe Progress Report

Rosie Siemerin The Progress Report · Jan 15

Unlocking Deeper Insights with a Mixed Methods Approach

Data-driven decision-making is no longer a luxury, it’s a necessity. But not all data reveals true understanding. When members say they visit for 'education,' quantitative metrics capture the word but miss the deeper…

Listening

PostThe Progress Report

Rosie Siemerin The Progress Report · Jan 6

The Blind Spots in Museum Listening

Studies consistently show that about 80% of drivers rate themselves as "above average" behind the wheel. This statistical impossibility reveals a common human bias — we tend to overestimate our capabilities in areas we…

Listening

PostThe Progress Report

Kyle Bowenin The Progress Report · Nov 12

Deep Listening Quick Guide: A Resource for Understanding Community Goals

The shift from product-first to people-first thinking requires a fundamental change in how we approach understanding our communities. While many museums want to become more user-centered, traditional research methods…

Listening