Listening

Understanding visitors on their own terms.

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articleThe Progress Report
Rosie Siemerin The Progress Report · Jan 15

Unlocking Deeper Insights with a Mixed Methods Approach

Data-driven decision-making is no longer a luxury, it’s a necessity. But not all data reveals true understanding. When members say they visit for 'education,' quantitative metrics capture the word but miss the deeper…

Listening
articleThe Progress Report
Rosie Siemerin The Progress Report · Jan 6

The Blind Spots in Museum Listening

Studies consistently show that about 80% of drivers rate themselves as "above average" behind the wheel . This statistical impossibility reveals a common human bias — we tend to overestimate our capabilities in areas…

Listening
articleThe Progress Report
Kyle Bowenin The Progress Report · Nov 12

Deep Listening Quick Guide: A Resource for Understanding Community Goals

The shift from product-first to people-first thinking requires a fundamental change in how we approach understanding our communities. While many museums want to become more user-centered, traditional research methods…

Listening
articleThe Progress Report
Rosie Siemerin The Progress Report · Oct 28

Boosting Response Rates in Surveys: Best Practices for Maximizing Engagement - Part 3

Surveys offer museums an affordable way to gather input and feedback from visitors, members, and community members, providing an opportunity to gain a clearer understanding of what drives participation as well as…

Listening
articleThe Progress Report
Rosie Siemerin The Progress Report · Oct 16

Boosting Response Rates in Surveys: Best Practices for Maximizing Engagement - Part 2

Note from MaP: This is part 2 in a series on boosting survey response rates by Rosie Siemer. You can find part 1 here. Surveys can help museums gather input, insights, and valuable data from key stakeholders. By…

Listening